Papua New Guinea vegetable farmers go hi-tech

Rural vegetable farmers in the country will soon benefit from a mobile market information service.

This means that they will be able to access fresh produce marketing information through their mobile phones.

The Fresh Produce Development Agency (FPDA) in partnership with the fastest-growing mobile company in Papua New Guinea, Digicel, has signed a grant agreement with the Agricultural Research & Development Support Facility (ARDSF), who will implement the K500, 000 project.

The FPDA is a government-funded agency responsible for promoting a commercially-viable and sustainable horticulture industry in industry in PNG.

The objective of this project is to disseminate fresh produce market information to stakeholders, especially growers and buyers, through a mobile phone system which will run for exactly two years.

The project is an innovative project whereby the use of the scrolling function on mobile phones will be used to provide real time market information to growers, retailers, wholesalers, and other relevant stakeholders in the fresh produce industry.

The initial idea of the project is that Digicel as the project partner will be used to disseminate the market information to stakeholders, especially growers.

Those growers calling in to the service will then be surveyed electronically to determine the value of the service and to establish how it might be improved.

To begin with, a maximum of 12 products will be listed for Lae and Port Moresby markets.

 In the first three months, the project will start with only 12 products, which will slowly increase in stages until 60 products are listed.

Official market data will be collected by designated FPDA staff.

This data will be sent to Digicel by a certain fixed time in order to be made publicly available through the mobile network for access by stakeholders and the general public at another fixed time every week.

The information will be updated on a weekly basis and weekly market data will be collected from these following centres: Goroka, Mt Hagen, Lae, Kokopo, Port Moresby, Madang, Wewak, Popondetta and Alotau.

Overall, this project aims to benefit all operators in the fresh produce supply chain from growers through to transport operators to wholesalers and buyers.

This would be achieved by the increased flow of produce, and the reduced post-harvest losses to all operators involved in the supply chain.

Another envisaged economic gain of the project is the increase in income for community businesses due to higher grower incomes, and the improved health and nutrition of households at the receiving end of the supply marketing system.

 Growers should also be able to have increased knowledge of marketing their produce.

To embark on the program relevant instruments were signed by former FPDA general manager Ambassador Aiwa Olmi and former interim country director for ARDSF Dr Robin Erskine Smith.

The occasion was witnessed by ARDSF project officer for Highlands Region Bernard Pilon, ISP managers and as well as FPDA senior managers.

 FPDA and Digicel have both praised ARDSF in funding the project saying it will go a long way in assisting rural fruit and vegetable farmers.

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