Promoting a clean and green Earth Day 2011

Bank South Pacific’s Go Green ambassador Rachael Sapery James announced today the bank will be promoting awareness and conducting Go Green activities to coincide with Earth Day Friday 22nd April, 2011.

Ms James at Ela Beach today to launch the activities she has planned for Earth Day 2011. She is pictured with children, who were enjoying the sand and sea. Ms James gave them a pep talk on protecting the environment. Photo by BSP Media 

Activities planned encourage students and communities to look after their environment and the world they live in.
Ms James will host Earth Day events in her home province New Ireland with students from local schools and surrounding villages learning the importance of Earth Day’s vision of helping the environment via conducting tree plantings and clean-ups.
Through such Go Green campaigns it is envisaged students and communities involved can spur others how strongly they care about the sustainability of the environment.
“At BSP we recognizs today’s students are tomorrow’s environmental leaders.
“We are thrilled to be a part of Earth Day, which is observed globally and to help students and communities understand the importance of our environment,” said Ms James.
Her visit to Kavieng, is part of her current campaign during which she has already visited Goroka and Lae.
She will encourage school students to plant one tree of importance on Earth Day.
“Students gain education and awareness and appreciate the importance of planting activities, importance of trees in our environment- through celebrating by planting a tree on Earth Day.
This will be an ongoing campaign as part of the Go Green initiative. Earth Day is observed on April 22nd every year and is a day designated for fostering appreciation of the earth's environment and awareness of the issues that threaten it.
Earth Day is observed in 175 countries globally. BSP recognises that many environmental threats and challenges cannot be solved in just one day. Longer-term commitment and action is necessary to combat these problems and restore the environment to a balanced, healthy condition.
The long term solution is to change mindsets and attitudes so everyone takes responsibility.
At BSP we are doing just that, with all our staff, including promoting awareness in schools and in the community.