THE National has again surpassed the 30,000 copies mark in the first quarter of the year and, in doing so, distanced itself further from the other daily newspaper, Post-Courier.
According to the internationally-recognised Audit Bureau of Circulation (ABC), which audits both newspapers, the circulation of The National during the January-March period of this year averaged 30,439 copies, while the Post-Courier was about 30% less at 21,352 (9,087 fewer).
In the previous quarter, The National’s average circulation was 27,765, compared to the Post-Courier’s 20,636 (7,129 copies or 25.6% less).
The ABC report, released two weeks ago, confirms that The National not only remains the number one selling newspaper in PNG for the past year and a half, but is likely to grow further.
For the January-March period of 2008, The National averaged 26,450 copies.
In the second and third quarters, it increased to 28,167 and 30,053 respectively.
In the last quarter, circulation went down to 27,765 as expected due to the holiday season before increasing to more than 30,000 in the first three months of this year.
The Post-Courier fared differently.
From 25,799 copies for the first quarter of last year, Post-Courier dropped to 24,140 (second quarter), 23,139 (third quarter), 20,636 (fourth quarter) before finally picking up about 700 copies in the first quarter of this year.
Meanwhile, after some initial delays, work on a new building to house a bigger printing press at The National’s headquarters in
The new press will provide for a bigger print run with more colour pages to meet the newspaper’s growing circulation and demand of advertisers.
A similar press will also be installed in the company’s second printing plant in Lae, which caters mainly for the northern region.
Both presses are expected to be in operation in a few months’ time.
The National will also be setting up at least two new offices this year and expanding others to improve coverage.
Recently, veteran journalist Oseah Philemon was recruited for the Lae regional office to head editorial operations in the northern region.