By HENRY MORABANG
Leading mobile phone company bemobile has committed K800, 000 as naming right to support the semi-professional bemobile Cup rugby league competition for 2010.
Marketing Officer George Trad said this would be the second year for bemobile to back the premier rugby league competition in the country.
Under the slogan “bemobile cup 2010 best yet”, this year’s contest promises to be one of the most-exciting and competitive seasons.
The slogan is recognition that bemobile Cup is an exhilarating competition in its own right.
Trad said that this year would again feature some of the top local rugby league talent PNG has on offer.
He said this was the company’s second year as the official naming rights sponsor, stamping its strong commitment and support for rugby league in the country.
“Our financial commitment for this year is K800,000 as well as promoting the game in all media and the community whenever and wherever we have an opportunity, with road shows, store visits and events throughout the season,” Trad said.
He acknowledged key partners in the media as very important in achieving goals through effective dialogue to promote the game to the community as the bemobile Cup season unfolded.
“We will be looking to utilise players in the community as never before, and hope to take great strides in making the game attractive to family groups by providing more family entertainment during pre-match and halftime periods,”Trad said.
The bemobile Cup is a tough competition and also provides a platform for bringing people together as a promotional poster shot.
Even though the players go head-to-head on the field there is a friendship and camaraderie off the field which makes them ideal ambassadors in the community.
The return of prodigal team Simbu Warriors back into the high-profile rugby league competition mean there is definitely something in store for fans throughout the country.
They will bring in their own unique brand of football into the competition.
The bemobile Cup competition has retained all seven franchises from last season with the inclusion of new kids on the block Warriors and Mount Hagen Kuris.
Teams from last year are reigning premiers Agmark Guria, Toyota Mioks, Masta Mak Rangers, Bintangor Lahanis, ATCL Bombers, Civpac NCD Vipers, SBS Muruks and Bintangor Eagles.
The Bintangor Group of Companies has pulled the plug on Mt Hagen Eagles, with Wantok Gaming System taking over as new sponsor.
The bemobile Cup is set to kick off next Sunday, May 9,
Despite the legal battle within the PNG Rugby Football League, the 2010 draw will see 18 rounds of matches with one team having a bye every weekend.
The opening clashes will kick off with a big bang in Port Moresby where sister teams Vipers play Rangers, Eagles will host Mioks in Mt Hagen, reigning champions Gurias will tackle Lahanis at the Kalabond ‘graveyard’ in Kokopo while Bombers meet Muruks in Lae.
Warriors will have a first bye but will have the luxury of hosting their first bemobile Cup game in the second round when they host seasoned campaigners Lahanis of neighbouring Goroka at the newly-upgraded premier Dickson Oval.
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