Wednesday, February 29, 2012

CPL launches multi- media advertising drive


CITY Pharmacy Ltd Group, Papua New Guinea’s biggest retail network, last night launched its new advertising campaign, which will run on television, radio and newspapers, at the Gateway Hotel in Port Moresby and features company staff, The National reports.
The range of CPL advertisements at the Gateway Hotel last night.-Picture by MALUM NALU

 This followed just two weeks after it announced a profit before tax of K21.86 million for last year, a 62.77% increase from the K13.43 million it recorded in 2010.
Group chairman Mahesh Patel told The National the whole advertising campaign covered what CPL stood for “because it makes everyone proud”.
 “That’s why we want to show the everyday life of someone who works for CPL,” he said.
 “I think the CPL ad shows that.
 “It’s a very proud moment, a good feeling.”
Sri Lankan Sen Ekanayake, who was involved in the production of the advertisements, said it took more than 12 months to finish everything.
“It took more than 12 months to produce from start to finish, and involved more than 200 people who were involved in it, especially everyday Papua New Guineans working for Stop ‘N’ Shop,” he said.
 “It was shot in Port Moresby, in the shops and villages, involving ordinary Papua New Guinean lifestyle.
“What we found was the loyalty to Stop ‘N’ Shop, which we tried to capture on the footage.”
Its City Pharmacy and Stop ‘N’ Shop stores recorded good sales growth last year.
The CPL Group is PNG’s biggest retail work.
It has established five strong retail brands – City Pharmacy, Stop ‘N’ Shop, Hardware Haus, BonCafe and HomeMaker.
Last week, it opened Paradise Cinema – PNG’s very first multiplex cinema.
CPL group employs  more than 2,000 workers, of which 95% are Papua New Guineans.
Last year, the CPL Group had a combined retail operations of 54 stores nationwide which employ more than  2,000 staff, of whom 95% are Papua New Guineans.
Its retail network spanned health and beauty chains, grocery, hardware stores, coffee shops and now a multiplex cinema.

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