"Affordable, reliable and above all... loyal
to the people we serve."
“We know you and you know us. We are a part of your community.”
These are
just two of the core messages that Stop N Shop communicated with its new
advertising campaign, which was launched last Tuesday night at Gateway Hotel.
The campaign places an emphasis on such core brand
values as affordability, reliability, quality, innovation and strong industry
leadership.
The Stop N Shop employees are also central to the
new advertising motifs.
The images, shot in a natural, candid style of
photography, depict actual Stop N Shop employees, which makes the advertising
campaign very Papua New Guinean.
The Stop N Shop employees were treated as VIP
guests during the launch.
CPL chairman Mahesh Patel (centre, front) with Empire Worldwide team and his CPL employees during the launch |
CPL Group’s CEO, Ravi Kant Singh, said: “This
ad campaign is a reflection of values that Stop and Shop represents as a brand
and on the other, it’s a celebration of a special relationship that exists
between Port Moresby, its residents and Stop N Shop.
“This ad campaign is a tribute to those
heroes who lead their life with simplicity and honor.
“It’s a tribute and celebration of our
home, our city of choice Port Moresby; we often ignore its virtues and myriad
of sights and sounds which make it a very special place.”
Together, the image, the background music and the
text create a striking, emotional message that integrates the notions of simplicity,
reliability, hardwork and affordability.
The new Stop N Shop advertising campaign is being
deployed in daily newspapers, radio stations and television starting February
29.
Empire Worldwide is responsible for the creative
development of Stop N Shop's new advertising campaign.
Stop N Shop is part of CPL Group, PNG’s
biggest retailing network.
To its credit, CPL Group has now
established five strong retail brands namely City Pharmacy, Stop N Shop,
Hardware Haus, BonCafe, HomeMaker and now, Paradise Cinema.
As of year 2011, the CPL Group has a combined
retail operations of 54 stores nationwide and employs over 2,000 staff of which
95% are Papua New Guineans.
Its retail network spans health and
beauty chains, grocery, hardware stores, coffee shops and now, multiplex
cinema.
This post is very informative. Thank you so much! All the best.
ReplyDeleteWonderful report.
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