Friday, November 14, 2008

The National confirms status as favourite daily

THE National daily newspaper has again surpassed the 30,000 mark in the third quarter of this year, confirming it as PNG’s favourite English daily and well ahead of the older Post-Courier. The Audit Bureau of Circulation (ABC), in its latest report, said the average daily circulation of The National during the July-September period was 30,053 copies, 6.6% more than the previous quarter’s 28,168.
On the other hand, Post-Courier dropped about 4% from 24,140 to 23,139 copies.
The latest figures, based on 63 days of publication for both newspapers, mean that the average daily circulation of The National is about 6,900 copies or about 29% more than the Post-Courier which started almost 40 years ago.
The National, which marked its 15th year of publication this week, recorded an average daily circulation of 30,632 in July-September last year while Post-Courier’s average was 27,488.
Both newspapers enjoyed high circulation during that period due to the country’s general election. The ABC is a worldwide organisation which verifies publishers’ claims on circulation. It audits more than 450 publications in the region.
Meanwhile, Pacific Star, the publisher of The National, recently signed an agreement for the purchase of two presses for the company’s printing plants in Port Moresby and Lae.
Both presses are expected to be commissioned before the middle of next year.

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