
It was undercapitalised.
It was inefficient.
It also did not have personnel that had experience and excelled in the cut-throat world of mobile telephone competition.
The National Government and the board of Telikom decided to spin Bee Mobile into a new structure and to invite new partners to come on board to take the company forward into the new competitive environment.
Twelve months ago the new Bemobile was born.
It had new partners to join Telikom as shareholders – Nambawan Super Limited, Nasfund Limited, PNG Sustainable Development Company Limited, Hong Kong investment fund GEMS and American mobile operator Trilogy International Partners LLC.
The new partners brought with them capital and mobile telecoms expertise.
Telikom brought its existing Bee Mobile business, customers and network, and 70 employees.
The new organisation was to be called bemobile.
The challenge for the new organisation was to build a state-of-the-art mobile business, that provided accessible, reliable and most importantly, affordable, mobile telephone services to as many people of PNG as possible.
But to me, as a Papua New Guinean and chairman of the company, it was also important that in transforming bemobile, we had to keep faithful to our PNG values, maintain our PNG identity and put the interests of the PNG people – who are both our owners and customers – first.
In the last 12 months, the old tired blue and green Bee Mobile has been transformed into an exciting, dynamic, bold, orange bemobile army with a state-of-the art, rapidly expanding mobile network.
Expertise has been brought in from all over the world, but fused with local telecoms expertise of the Papua New Guineans in the technical and sales and marketing divisions of bemobile.
The best and brightest young Papua New Guineans – young, patriotic, and ambitious - have also been recruited into bemobile from educational institutions and other business houses.
A first-class telecommunications team has been built to take bemobile forward.
In the last 12 months, bemobile has built state-of-the-art switching facilities and media gateways in the major regional centres of PNG.
We have built out new base stations in the core population areas of PNG, and are rapidly rolling out an additional 400 towers, with large base stations brimming with the latest technology to provide internet, GPRS and mobile telephone.
We have also shattered the pricing barriers in PNG by bringing low call pricing and challenging the high interconnection rates that are being imposed artificially in PNG and which discourage competition.
We have also at all times promoted and maintained our PNG identity.
We took over the bemobile cup, the nation’s leading sporting competition, and made it the best edition in the history of the NRL competition, with the support of the NRL, the PNGRFL, the Franchise Owners, and the PNG people.
We also saw a national school children design competition produce a unique Papua New Guinean design of the bemobile cup trophy – designed by the immensely-talented 13-year-old Florence Metta, a Grade Six student from Koki’s St Francis School in Port Moresby.
We have maintained our PNG identity in all of our advertising and our branding, adopting the overlaid kina shells as our symbol – the “O” in bemobile.
We are a PNG company, thus our advertising must reflect it.
Our Orange Men concept has become a modern-day pop phenomenon in PNG and has captured the imagination of millions, judging by how they were received in the past week in Lae, Hagen and Port Moresby.
We have adopted our PNG-first mantra with our pricing, our products and how we promote our pricing and products to our people.
We provide simple, affordable call pricing to all networks and straight-forward honest advertising.
Reflecting on our main objectives when we started out in November 14, 2008, I am happy with our progress.
We have brought in the expertise and the capital we needed.
We have created a new organisation that the people of PNG can be proud to call their own, with an identity and a network that has excited and enthused our general population.
We have brought the wildly-popular 49 toea all network call pricing and we have brought in the quality European-made Alcatel phone and made it available for K29.
We have taken the first step and set the pricing benchmark and now others are reacting.
It gives me great satisfaction that the PNG people are responding – already bemobile has shattered its records for call volumes and phone sales rates.
Our customer base is expanding exponentially.
The orange army is expanding, village by village, town by town, valley by valley, and island by island.
A lot of this is due to the tremendous work that Roger Blott, the bemobile CEO, and our team at bemobile have put in.
This success is also due to the support of our shareholders, our business partners, our retail partners, and especially the people of PNG who are both our customers and our owners.
My message to the PNG people is this – I hope you are happy with the progress of your company, bemobile.
Thank you for keeping the faith and for showing your patriotism and nationalism by supporting us.
Just like this nation, when you and I are united we succeed, divided we fall – I look forward to your continuing support for the next twelve months as we take bemobile, PNG’s own mobile company, even higher.
Thankyou.
Anthony Smare
Chairman


