Saturday, August 17, 2013

The National: Still PNG’s No.1 daily

Source: The National, Friday August 16th, 2013

THE National has taken a giant leap ahead of Post Courier in the April-June period of the year, increasing by more than 11,000 copies a day over the previous quarter.
Our circulation in the April-June period averaged 63,331 copies a day while the Post Courier dropped to 25,387 copies from 27,032 in January-March.

In the first quarter, we averaged 52,234 copies as we rationalised our distribution and reporting procedures.
The second quarter figures were recently released by Australia’s Audit Bureau of Circulation, which independently verifies and reports on the performance of media organisations.
The National has been Papua New Guinea’s number one daily newspaper for the past five and a half years and remains the undisputed leader in all of the urban centres.
We now outsell the Post by 2.5 copies to one.
Transportation, mostly via air, continues to be the biggest obstacle to more robust growth. Despite this The National has maintained the same cover price since the first newspaper rolled off the press in November 1992 with only one adjustment to cover freight charges.
The National sells for K1 in Port Moresby and K1.50 in all other centers.
We publish five times a week, printing simultaneously out of two presses in Port Moresby and Lae.

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